Understanding Google and Yahoo Sender Requirements

Only send emails recipients want This post focuses on the principle of “Only Send Emails Recipients Want,” as emphasized by both Yahoo and Google. This requirement is crucial for maintaining a positive email ecosystem and ensuring your messages reach the inbox. Enable Easy Unsubscription UPDATE (Dec 22, 2023): Easy One-Click Unsubscribe Enforcement Delayed until June, 2024) Authenticate their email In light of the recent standards set by Google and Yahoo for bulk email senders, our first discussion in this series focuses on the “Authenticate Their Email” requirement. This is a crucial step towards enhancing email security and deliverability.